Last November, Internet Master Series co-founder Lynn Carnes interviewed Paul Colligan to
learn how podcasting is considerably fixing the digital scenery.
Definition of Podcasting.
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Colligan defines podcasting as the automation of time-shifted, portable media. Sounds
simple, but abundant ideas and concepts are encompassed inwardly this phrase:
1.Time-shifted: When you poorness it.
2.Portable: Where you poverty it (e.g. airplane, gym, etc.).
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3.Media: How you poverty it (e.g. MP3, iPod).
Why is Podcasting Important?
Proponents claim that as a cutting-edge, customer-driven media, podcasting has no compeer. Folks
like Colligan see it as the coming of relationship marketing. Business inhabitants essential learn and understand
its application now if they anticipation to legitimise it to a great extent. Just as digital visual communication recording
is altering video display habits, podcasting has the future to essentially alter
personal and house Internet use.
For Paul, podcasting is the record accommodating media for a customer's unavailable rota. People can
tune in on their own vocabulary (i.e. time, place, bringing group). Present and prox trends may even
permit a commercial-free risk. All in all, podcasts are positioned to get the rational alternative
or recipient to conversation ("drive-hour") radio. Imagine storing your of our own room on an iPod and
being able to right any form of jovial on a impulse without memory limitations or dependence
on a tertiary get-together.
Podcasting, for Passion or Profit?
Colligan and other than beforehand adopters of podcasting engineering habitually embrace new design in an all-consuming
and emotionally-driven property. Not one and all vies to turn a house mechanism that "spits" out dollars
and looks for big returns.
However, authenticity dictates that big players like Apple, Harvard University, Forbes Magazine, and the
Wharton School of Business are going to put moneymaking interests anterior and center. These enterprises
have the resources and wealth to dictate podcasting's direction, all the spell enhancing their own deride.
Colligan offers a cure - why not podcast for some commitment and profit? Doing it for both reasons
simultaneously and doing it truthful will give minuscule business organisation owners intense leverage in their niche. They
will have the faculty to meet existing clients and disregard into new markets faster.
In Part 2, Paul Colligan goes more in depth:
- How do I get Started? The C2M2 Method, of curriculum.
- Is Podcasting Really Viable as a Marketing "Vehicle"?
- Preparing a Podcast.
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